LU6.1

Your tailor-made communications agency

Founded in 2011, Agence LU6.1 is a premium public relations agency specialising in video games and entertainment. Thanks to our ability to adapt to objectives, internal constraints and a constantly evolving industry, our services allow our partners to extend their communications teams. We strive to go beyond their expectations, constantly challenging what we offer them.

Our expertise

  • Press Relations

    We take a tailor-made approach, for both your products and your brand, built on our in-depth knowledge of the media landscape, the sensibilities of our team and the tentacular network we have built over the years.

  • Communities

    Every community has its own codes, its own tools and its own expectations. We master these specificities and place them at the heart of every campaign, by creating relevant content.

  • Talent & Influence

    We know how to identify the right profiles and build the most relevant activations for our campaigns. We support talents throughout their journey, from media training to their presence on the ground.

  • Events & Partnerships

    Thanks to our tailor-made approach and our in-depth knowledge of communities, clients and the press, we pinpoint every need and build events and partnerships that make an impact, at every key moment of a campaign and beyond.

Our Team

Cécile Caminades

Founder / Managing director

After years at the heart of the video game industry, at Sony Computer Entertainment and then Konami, Cécile set out to create an agency perfectly tailored to the needs of in-house teams. That is how LU6.1 was born in 2011, enabling her to offer industry players tailor-made guidance and support, from Kojima Productions, which she has never left, to Fortiche Production, the latest partner to place its trust in her team

Cécile brings energy to the team through her ever-active personality, and draws inspiration from her wide-ranging interests, such as opera, museums, cinema and travel.

Audrey de la Rocque

PR Manager

Since 2016, Audrey has worked in communications agencies, in both video games and film. This path has led her to work with a wide variety of clients, from StudioCanal to Capcom and Karmine Corp, and has given her a solid understanding of the entertainment world. Steeped in the rock and underground cultures of the 2000s and in fantasy worlds, Audrey has a boundless imagination that she puts to work for every campaign.

William Marcault

PR

Passionate about entertainment and pop music, William wanted to understand what goes on behind the scenes. He began his career at major companies such as Disneyland Paris and Ubisoft, developing a dual corporate and product perspective, before joining the small team at Agence LU6.1. A fan of Nintendo, animated films and pop music alike, William blends his references to come up with ever more innovative ideas.

Eva Claus

PR

From journalist to PR, Eva chose to put her insider perspective to work for press relations; her immersion in communities and internet culture gives her access to their languages. She handles their codes with ease and weaves them into creative campaigns. A passionate gamer across all genres, Eva is also a great lover of fantasy literature, which inspires her every day.

Malcolm Thomas

PR Assistant

Drawn to fashion as much as to the visual arts, Malcolm brings codes from a world different from video games. His hybrid perspective allows him to approach campaigns from a different angle. Malcolm has a real passion for the visual arts, from video games to photography and cinema, which fuels the creativity he brings to the team.

Portfolio

Years of trusted relationship

2000

2013

2018

2022

2024

Our partnerships over the years

Netflix

Record Makers

Sony Music

Link Digital Sprint

Prada

France TV

WoodKid

Sony

Google

Capcom

Xbox

Contact

Lu6.1 Agency

Based in Paris

LU6.1 Agency is a premium public relations agency specialising in video games and entertainment.

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